".... AMJ Marketing is what started my business, and everyday there forward has been nothing but the best service and advertising. Well worth every dime."
- Bill LaFauci| President | Visions Elevator
About AMJ Advertising
Advertising is at the core of what of what we do at AMJ. It’s our bread and butter – and we’ll make it yours too. This is especially true for businesses who need results now - not a year or two from now. Why? Because advertising can reach your customers right away. Once we turn your ads on, potential will see them immediately.
Provided you have the right tools in place, such as a beautiful, effective website and an effective sales process, advertising can actually start to move the needle for you immediately, sometimes even begging the day we launch a campaign.
Note that because advertising is one of our core services, we’re not outsourcing it to another agency or a freelancer. We build and design our advertising campaigns ourselves to integrate with the rest of your business initiatives. The result is that an advertising program that you can leverage for the long-term as a means of customer acquisition, increasing or decreasing ad spend - and new customers - according to your specific business strategy.
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One of the most important but little known digital advertising techniques is called “remarketing”, also called “retargeting”. What is remarketing and where does it happen? Remarketing is ways of doing traditional “awareness” advertising (like Radio and TV) but in a very targeted way, that doesn’t cost you nearly as much money.
Here’s how it works. When a user clicks your ad and visits your site, or calls your business, that same user is stored in the system. The next time they are using the Internet, they will see your business name again!
Maybe the first time they visited your site from a Google search ad, or a Facebook ad.
The next time, they could be anywhere. They could be on YouTube. They could be on Instagram. Or maybe just a normal website they like to visit.
Where ever they are, they will see your remarketing ad and be reminded of your business.
Remarketing is based on the “Rule of Seven”. The Rule of Seven is an old theory in marketing that simply states that a customer needs to see your business 7 times before becoming likely to do business with you.
How many times have your prospective customer seen or heard about your business?
To penetrate the buyer's consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period
- Dr. Jeffrey Lant, author and marketing theorist
Remarketing ads are so effective that one of the most famous digital advertisers of all time, Larry Kim, famously spends a half million dollars a year on them. By the way, Larry Kim, who was one of the first people ever to advertise on Google, just sold his company for 350 million dollars, so we trust him when he says, “remarketing ads are freaking awesome”.
In fact, many marketing strategists believe that not using remarketing in conjunction with PPC or Social Media advertising is a wasted opportunity.
We’re happy to help understand whether remarketing makes sense for your business and help you get started.