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"....AMJ was the one that was finally able to produce results.."
- luis cartaya | President | Law Office of Luis Cartaya, PA
About AMJ Social Media
If you’re serious about investing in sales and marketing for your business, we urge you not to discount the growing power of Social Media. Now more than ever, as usage grows but advertisers haven’t yet caught up, Social Media represents a huge opportunity. It’s not the only piece of the puzzle for your sales and marketing strategy, but we can’ think of a single customer we’ve worked with who wouldn’t benefit from Social Media Marketing.
“If you do not spend a disproportionate amount of your time, over the next 24 months, massively figuring out Facebook and Instagram, you will leave an enormous amount of money on the table” – Gary Vaynerchuk
When we talk to our clients about about Social Media marketing, there are few misconceptions that we usually need to clarify. Here’s a very common one: the idea that “your customer” isn’t on Social Media. Business owners sometimes assume that their prospective customers are not on Facebook and Messenger, not on LinkedIn, and not on Instagram. Or they assume that if their customers are on Social Media, it’s only for social reasons.
While it’s possible that your business is so niche that you don’t have a single customer on Social Media, in our experience, that is just not the case.
In fact, we believe that most of your customers are on one Social Media platform or another.
And as to the objection that they are not there to “do business”, we have also found that to be a misconception – of how Social Media Marketing works. The goal of social content or advertisements isn’t necessarily to make a sale in the moment the customer is exposed to your brand; the goal may be to introduce your business name to a new customer who has never heard of you. Or to remind them of the time they did business with you.
Consider this: when a customer is driving down the freeway and sees a billboard, is that advertisement non-effective because, “they’re not there (driving on the highway) to do business?”
No – it’s still effective, even if it doesn’t result in a sale in that very moment. Social Media marketing works the same way, except it’s much more targeted (if you do it right) and therefore more cost effective. It’s also easier to know whether or not it’s getting results. And that’s true whether your Social Media Marketing strategy is “paid” (advertisements) or non-paid (content strategy).
A strong, strategic Social Media presence will make your customers feel that they are dealing with a real, active company - no matter how long it’s been since they saw you in person.
Social Media is a multi-sided marketing tool, too.
Not only can be used to make potential new customers aware of you, it’s an excellent way to sustain ongoing customer relationships in the long term. Customers who love you and your business want to show their appreciation on Social Media. Let’s give them that opportunity, letting them virally promote your business to their friends and family.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
-Jeff Bezos, CEO at Amazon.com
Careful though – Social Media cuts both ways. Use it not only to attract new customers and cultive great relationships, but to take care of dissatisfied customers - and make sure the world can see that you care about the value of your products and services to your customers. Use Social Media to protect your image. We’ll show you how.
Below we discuss these techniques using the primary Social Media channels. Between them - Facebook, Instagram, and LinkedIn - you can reach over 80% of the entire US population, and if you do it correctly, you can do so without breaking the bank.
